A month-long PR campaign from The Travel Institute designed to make YOU shine
It’s summer and your friends at The Travel Institute are really turning up the heat! Throughout July, we’ve loaded the calendar with new ebooks, free webinars, our first official Twitter Chat with Travel Weekly, scholarship opportunities (how does 50 percent savings sound?), a contest (with prizes from Amazon!), and our weekly Hot Tip Tuesday and Friday Five emails – all dedicated to helping you tout what makes you the professional you are.
More good news: this PR campaign is totally free of charge and open to everyone in the industry. That means (except for the contest and Friday Five) you don’t have to be a member of The Travel Institute or have earned your CTA, CTC, CTIE, DS/LS, or other designations from us to participate. It’s just part of our 50th anniversary celebration!
To keep the month organized, each week the Hot Tip Tuesday, Friday Five, ebooks and webinars will be focused to one area of promotion:
- Week of July 7 – Press and Public Relations
Week of July 14 – Marketing
Week of July 21 – Social Media
Week of July 28 – Mentoring
Webinars in July will feature members of our Professional Educators Program and staff who will provide you with tools and strategies to help you tout your value and the many benefits you bring to the travel experience. Even though the webinars are free, reservations are required so click the links below to sign up for the sessions that interest you most.
If you can’t make it in person, check back after the live presentation to get a link to the recorded session.
Watch the Webinar
“PR Primer: Navigating the Basics of Press Releases and Media Relations”
Watch the Webinar
“5 Steps to Putting a Public Relations Program into Place”
|Patty Noonan, CTC
Link Coming Soon
“Certification and Professional Development Matters – Keys to Marketing Yourself”
|Mike Marchev, CTC
Watch the Webinar
“Marketing with Videos: Lights … Camera … Action”
|Chelle Honiker-Yarbrough, CTC|
July 22 – Noon EDT
“Promoting Your Professionalism Through Social Media”
July 24 – 2 p.m. EDT
“Crafting the Perfect Message for Social Media Success”
|Patty Noonan, CTC|
July 29 – 1 p.m. EDT
“Who’s Got Your Back? Everyone Needs a Mentor … or Two”
July 31 – 1 p.m. EDT
“5 Steps to Landing Your Ideal Clients”
Whether it is attaining your first certification or finally upgrading to CTC or CTIE status, July is the ideal time to advance your career with the generous scholarships from Travel Institute alumni. Complete your application for a 50% off scholarship here, and you will be on your way to your certification goal … and save half the fee, thanks to those who have already earned their certifications!
This scholarship opportunity is available for NEW registrations to the CTA, CTC or CTIE programs during the month of July.
We had a GREAT time in The Travel Institute’s first-ever Twitter Chat with Travel Weekly on July 9. Thank you to everyone who joined in and a special thank you to Travel Weekly for the opportunity. We’re already looking forward to “the next time!”
Did you miss out? Take a peek at what went on by visiting: #twchats
If you aren’t already receiving our weekly HOT TIP TUESDAY newsletter, sign up today. In addition to the weekly tips to help you navigate today’s business world, each issue in July will have a self-promotion feature … and HOT TIP TUESDAY subscribers will also get the weekly “Promote Your Professionalism” ebooks.
The next ebook in the series will cover Mentoring (August 1). Don’t miss out by subscribing to HOT TIP TUESDAY
Tell the world about your certification … and you could win one of three $100 Amazon Gift Cards. Submit your Promote Your Professionalism story: “Earning My Certification – One of the Best Gifts I Ever Gave Myself” between July 1 and July 31 to earn the prize and have your story published on our website as part of our 50th anniversary celebration. Follow the link here to submit your entry.
As part of Promote Your Professionalism month, each week our popular FRIDAY FIVE blog posts (an exclusive member benefit) will feature one of our professional educators who will provide additional ways to promote yourself and your value. This is only available to members, so if you aren’t one yet, join the Travel Institute today and sign up for the FRIDAY FIVE blog posts.
Are you a Travel Institute member, but not subscribed to the FRIDAY FIVE blog?
Email Carla Smith, CTA, today to opt-in.