GeekSchool

With the multiple ways of connecting with customers, how do you keep them straight? ClientBase, ClientEase, SalesForce, Batchbook – you’ve got some great choices – and they can be overwhelming. How do you choose the right one for your situation? This class is your answer. We’ll cover your choices – & initial setup, connecting to other systems and websites, getting information from your website to your CRM via forms and the extra power of widgets. When you’re finished you’ll know your options, have your data imported, and understand how to get your business optimized.

Security is a huge issue – and threats are not limited to just your own personal computers. In this module we give you a great overview of how to “harden” your office security – no matter if your office staff is 1 or 1000. We cover offsite backup solutions, website backup solutions, privacy settings for common applications, safe browser settings, cookies and tweaks to keep your website, office and computers safe and threat-free.

Facebook Advertising is effective – very effective, but not in the way you might think. In this module you’ll learn how to create ads, evaluate placement and monitor effectiveness You’ll also cover Google AdWords and WordTracker – two popular programs simple to use once you understand the basics. Rounding out this course we’ll delve deeper into MailChimp and the advantages of email marketing.

WordPress is, in our opinion, the best web publishing platform for travel professionals, period. From the simplicity of editing, to the power of themes, you’ll learn the ins and outs of WordPress while building a website. At the end of the course you’ll have a site to be proud of – and it’s yours to keep!

Learn to master Facebook, Twitter, Email Marketing and YouTube. You’ll learn how to create a Facebook Fan Page, the new rules for pages and groups, best posting strategies, how to  find new fans and followers and the tools the pros use to make it easy to post quickly and not duplicate your efforts. At the end of Module Two, you’ll have a social media plan, ready for execution.

Start with the basics of organization – get all your stuff into the right place  and get it synchronized with your devices. At the end of Module One you’ll have a streamlined system for your communication, tasks, project management and calendars. You’ll save time, frustration and money using the tools we’ve researched and approved!

Blogging is a fantastic source for all the content you need to post and tweet. In today’s video we share some of the specifics of why:

WATCH:

Here’s your next task.

Create a spreadsheet that lists the topics and frequency of posting for your platforms. I’ve linked to one below you can use as an example. Take it one week at a time and fill in the boxes with the topics. Leave yourself a little room for original stuff, like re-tweeting, or sharing a link from that day.

Master-Editorial-Calendar

Now, let’s recap. You’ve thought about your customers, and the tools you feel comfortable with. You’ve chosen your two, and you’ve set up your editorial calendar. Now, work that plan for a month. Be sure and use your tools to make your job easier – HootSuite for scheduled posts to Facebook and Twitter, for starters.

And KEEP GOING. Don’t stop.