Hold on tight, folks. We’re getting into some deep water here. But DO NOT panic. This is advanced stuff, but today’s class is a CONCEPT if you’re not ready for it. If you don’t have the first clue about HTML, then this class is going to be greek – and that’s OK. We’ll cover the [...]

Facebook Fan Pages are quickly becoming a necessity in today’s marketing environment. Today’s lesson gives us an overview of the Fan Page, and the various tabs and options available. Watch: Task: Set up your Facebook Fan Page, and share it in the forum. If you’d prefer to keep it in a “draft mode” go into [...]

Facebook has a fantastic – and vastly underused – feature. The friend management tool. Using this tool can help insure that you both see and distribute the right kind of content to your connections – whether business colleagues, local business contact, or your Aunt Sally. Watch: Task: Consider how your contacts naturally “fall” into groups. [...]

Facebook is really one of the best ways to connect with colleagues, customers and potential customers – as well as your family and old friends. This week we get started by looking at how to decide which of the 3 methods to connect are right for you: Facebook Fan Page Facebook Personal Profile Facebook Group [...]

Now that you’re tweeting away, it’s time to dive a bit deeper to prepare to manage your multiple profiles on Twitter, Facebook and any others. The tool I use and recommend is HootSuite. Here’s why: Watch: Don’t freak out. I know you’re thinking I just threw you in the deep end of the pool, but [...]

Today I review the key points of Twitter Followers. Finding them and the strategy for adding them in increments. Watch: I was a tad “inarticulate” in the steps needed to get started, so let me clarify. 1. Open your Twitter Account (yesterday’s task) 2. Update your photo, bio and background in the settings 3. Start [...]

Today we’re talking about the major players and the differences between them. As you start to formulate your social media strategy, now is a good time to start thinking about how much time you have to devote. We’ll start talking specifics tomorrow with Twitter. One platform I didn’t specifically mention is blogging, but I’m betting [...]

Welcome to Module 2 of GeekSchool. This 20-lesson module is all about social media, social marketing and how to make the most of your investment in both time and commitment. In today’s video, I illustrate the basics of what social media is… and isn’t. At the end of the course you’ll have a deeper understanding [...]