With the multiple ways of connecting with customers, how do you keep them straight? ClientBase, ClientEase, SalesForce, Batchbook – you’ve got some great choices – and they can be overwhelming. How do you choose the right one for your situation? This class is your answer. We’ll cover your choices – & initial setup, connecting to other systems and websites, getting information from your website to your CRM via forms and the extra power of widgets. When you’re finished you’ll know your options, have your data imported, and understand how to get your business optimized.
Facebook Advertising is effective – very effective, but not in the way you might think. In this module you’ll learn how to create ads, evaluate placement and monitor effectiveness You’ll also cover Google AdWords and WordTracker – two popular programs simple to use once you understand the basics. Rounding out this course we’ll delve deeper into MailChimp and the advantages of email marketing.
Differentiating yourself in the marketplace is crucial for success today. Learn how to use marketing to create the image you want to have and to attract the clientele you want to serve. Find out how to choose appropriate media and tracking methods, and how to coordinate those efforts into an integrated campaign.
Due to increased competition and cutthroat pricing, a higher level of sales and marketing skills is essential in today’s marketplace. You need to get out there fast to effectively disseminate your company’s name and brand. You need to find new prospects and cultivate repeat customers. Our programs will help you effectively build your brand, garner new business and close the sale.
