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Last week, you learned 5 Reasons Why Pinterest Might be a Good Fit for Your Online Marketing Efforts by Sophie Bujold. This week Denise Vogel will show you 5 steps to help you get started creating an awesome Pinterest account for your business.
Pinterest is HOT, Why? It allows the pinner to pin images of places they dream of visiting, discover places they never thought of traveling to, and connect with others who share the same interests. Think of it as a virtual spa – it’s relaxing, inviting and doesn’t take up your whole day.
Pinterest is a great opportunity not only for the travel professional but also for suppliers. If used properly, suppliers can populate their boards into different segments of their business and thus help travel professionals grow their business using the supplier’s images.
Tip 1: Create two accounts, one for your business and one for your personal life. At this time, your Pinterest account can only link to your personal Facebook page. So if you wish to link it to your business account, use your Twitter account.
Tip 2: Set up your profile. Fill out all the important details and don’t forget to upload your logo. Focus on the unique value of your business. Think carefully as you fill in the “about section,” which has recently changed from allowing unlimited information to 200 characters. Remember to add your website link.
Tip 3: Practice good etiquette. This is a social network so make sure you are not just self-promoting. For instance, suppliers can share images from tourist boards about their particular destination. In this way, you are not violating Pinterest’s rules. Remember to be authentic, let the real you in your business shine through and always credit your sources.
Tip 4: Create boards that reflect the products you are promoting. Make the title of your board a fun name, so it will intrigue your audience to want to learn more about you. Rearrange your boards on your profile page by order of importance. Put your top products right below your profile.
Tip 5: Make the boards cohesive so you don’t confuse your clients. Create boards that piggy-back off of each other. For instance, if you are a cruise specialist for a particular company, create boards on ships, destinations, restaurants on board, activities, and excursions.
Until next time, I will see you on Facebook and Pinterest!
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