About the author
Carla Smith, CTA is the Manager of Marketing & Communications for The Travel Institute. Carla has worked for The Travel Institute for over 15 years in various positions. Contact her today at email@example.com.
This series examines topics related to creating an e-business. After providing an introduction to e-commerce, the series examines how to start an e-business, establishing a business presence, and creating critical applications. Also covered are the legal ramifications of e-commerce, transaction processing and data mining, managing costs, and the logistics of providing customer service and payment processing. Other topics covered include building a strategy to market and advertise your e-business, resource planning, and ongoing business management.