Mark McMullen, CTC
Mark has over 30 years of advertising, sales and marketing experience working with major Fortune 500 companies and many companies in the travel and hospitality industry – including Royal Caribbean International and Globus, Inc. Mark is currently Executive Vice President with Ansira – an major North American digital, direct, retail, trade channel and experiential marketing agency.
Mark has conducted travel industry training and education programs for over 19 years in the areas of sales development, marketing, management, leadership and presentation skills development. Mark has been a speaker/trainer at numerous national and international conferences for some of the following organizations: ASTA, The Luxury Travel Expo, Platinum Luxury Society, Travel Trade Magazine, The Travel Institute, Home Based Agent Expo, AAA, American Express, Virtuoso, vacation.com, CAA and Carlson Wagonlit Travel. Mark and his wife, Jan, are former owners of a cruise-oriented travel agency.
Mark has recently revised and updated his book, Strategies for Selling More Successfully. The book is written exclusively for travel agency owners, managers and agents (i.e. brick and mortar agency and home based agents) – and offers practical tips on how to increase all aspects of leisure travel sales. Mark holds a Master’s Degree in Organizational Management and is an adjunct professor teaching advertising, marketing, management and sales development courses at several national universities.”