About the author
Carla Smith, CTA is the Manager of Marketing & Communications for The Travel Institute. Carla has worked for The Travel Institute for over 15 years in various positions. Contact her today at email@example.com.
March 22, 2012
The Travel Institute Offers Exclusive Facebook Timeline for Business Webinar
Framingham, MA – In preparation of the mandatory Facebook layout changes coming March 30, The Travel Institute is offering Travel Institute members a free educational webinar entitled “Facebook Timeline for Business” which will be hosted at 1:00pm eastern on March 28 by Chelle Honiker-Yarbrough, CTC, The Travel Institute’s Director of Technology and Marketing and Catherine J. Heeg, International Speaker, Customized Management Solutions.
Catherine has recently written an article specifically for travel professionals to upgrade their Facebook presence to the new Timeline format. She looks forward to joining Chelle on this relevant, up to the minute webinar to demystify the newest changes you’ll see on your Facebook business page.
The Travel Institute recognizes that many travel professionals will have questions as to how they can optimally use the Facebook’s new Timeline layout. This webinar will address all these questions and more. Businesses have much to gain from the new Timeline layout, such as the ability to highlight historical posts and attract new fans with compelling cover photos. However, the new Facebook layout has some very specific guidelines that need to be followed so it is important for businesses to be properly prepared for the changes.
During the webinar, The Travel Institute will walk travel professionals through the basics of the Timeline layout, new ads, and milestones. We’ll explore topics such as what a business can and cannot have as a cover photo, and how to monitor and analyze their success.
Travel Institute members are encouraged to register as soon as possible as participation is limited to the first 100 registrants and space is filling up fast! Non members are invited to join for $19.99 and must register online at www.thetravelinstitute.com.
This is just another Travel Institute webinar that is very timely and relevant for travel professionals. In only a few months, The Institute has offered over 15 hour-long expert webinars, presented by members of their Professional Educators’ Program (PEP). Attendees are offered handouts and workbooks for most sessions and are invited to listen to the recorded webinar if they are members. For more information and to browse a list of PEP members visit http://thetravelinstitute.com/our-professional-educators-program-contributors/.
About The Travel Institute
Established in 1964, The Travel Institute serves as a community of knowledge and insight for all travel professionals. Through innovative education programs, professional certifications and customized learning solutions, The Institute fulfills its non-profit mission to promote a standard of industry knowledge and excellence. For more information about The Travel Institute visit www.thetravelinstitute.com or call 800-542-4282.