About the author
Carla Smith, CTA is the Manager of Marketing & Communications for The Travel Institute. Carla has worked for The Travel Institute for over 15 years in various positions. Contact her today at email@example.com.
Meredith Hill, ex-President of Hills of Africa Travel, founded the Global Institute for Travel Entrepreneurs (GIFTE) to empower frustrated and struggling travel consultants by helping them to connect with their passion again, attract ideal clients, and build a business that makes positive difference in people’s lives.
In 2007, faced with a long-standing struggle of not having enough clients in her travel business, Hills of Africa Travel was on the verge of closing its doors. Instead, Meredith used her gift for finding the path to success no matter what the odds. Realizing they had to revolutionize their marketing, she and business partner, Sandy Salle, looked to other industries for direction, and began applying cutting edge, effective marketing techniques for the small business, learning in the process, the importance of passion, mindset and support for entrepreneurs in travel.
Thanks to their determination and efforts, the company doubled its income within the first year. During 3 of the most difficult economic years in travel history, Hills of Africa quadrupled its business and was doubly proud of hitting a milestone in 2010, when they surpassed $1.6 million in sales.
Meredith has a never-ending love for Africa, but her deepest passion lies in empowering travel business owners who want to make a difference. She founded GIFTE after noticing many travel professionals alone, at a standstill, trying to navigate the unchartered waters of an industry experiencing major change. Meredith’s goal is to revolutionize the travel industry by helping people connect with their passion again, adopt a mindset for success, get desperately needed support and build successful travel businesses that change people’s lives. Meredith continues to use her gift to blaze new trails and guide her clients to their paths of success.