About the author
Carla Smith, CTA is the Manager of Marketing & Communications for The Travel Institute. Carla has worked for The Travel Institute for over 15 years in various positions. Contact her today at email@example.com.
Differentiating yourself in the marketplace is crucial for success today. Learn how to use marketing to create the image you want to have and to attract the clientele you want to serve. Find out how to choose appropriate media and tracking methods, and how to coordinate those efforts into an integrated campaign.